True Product ID wants to wipe out counterfeiting. The company, formerly ONTV, sells anti-counterfeiting solutions to government entities, armed forces, and businesses. True Product ID marks products with a "Synthetic DNA" (S-DNA) that is not visible to the human eye and difficult to remove or replicate. It also makes a wireless handheld scanner used to view the identification codes, which are collected and analyzed via the company's proprietary KMAC data management system. The company does business in China through True Product Technology (Beijing) Limited, its Chinese joint venture affiliate. True Product ID had been part of Sure Trace Security but was eventually spun off.